If you have a business website, then it’s super important for you to understand how SEO is constantly changing. The SEO world has changed to how it was a few years ago, so it’s worth your while to take a few minutes reading our top 5 things you need to know.
Bad SEO can ruin your site
Links have always been the life and soul of the World Wide Web, but you must make sure that the links are quality – that is essential. The team at Google is always developing new ways to find spam on the web, and if you have been buying low quality bank links you could see your site drop rapidly. It will take a long time and work for it to recover. You should prioritize doing a link audit – don’t do this yourself because it will take a long time, get an intern to do it.
Mobile is more important than ever before
Figures from research show that Internet users in the USA spend an average off 90 hours a month browsing the Internet on their mobile phone, as apposed to 35 hours on their laptop or desktop. So basically if your site is not mobile friendly then Google are going to penalize you and it will also put off many potential clients. Major search engines always favour sites that are mobile friendly.
Content is King
Content is and probably always be king. However your visitors arrive to your site; search results, social media or even through advertising, there must be content that engages them and gives them what they were looking for. Your content needs to be keyword rich, keyword rich content will always drive the right visitors to your site. Google is also very good at detecting which sites have great, unique and quality content on them.
Google Wants Secure Websites
Site security is becoming a very hot topic in the world of SEO. If you have a site that uses the regular http then you need to switch to https NOW. Google came out and said they will mark all http sites as insecure. You need to be hosting with a very good company because https can make a site slower to load, a good hosting company will help you with this delay.
Search Is Personal
No longer does everyone get the same search results when they type in the same words. Now search results are different for each user because they are based on many factors; locations, previous site visits and also search history. There’s very little you can do to have an influence on this. One thing you can try to do is use tried and tested marketing tactics to reach your target demographic.
The importance of SEO is higher than ever before, it is constantly evolving so all business owners must keep up with the changes. If you are unsure of what to do then my best advice is to hire a professional to do it, it’s well worth the investment.